I have introduced SimilarWeb (You can see the link at the end of the article), a useful online analytics website platform. In fact, I personally have another website that I like to view: Alexa.
I will briefly record how to use Alexa and improve Alexa ranking at the end.
What is Alexa?
Alexa, also known as Alexa Internet, is a subsidiary of Amazon, established in 1996, according to Wiki, it mainly analyzes relevant information and page views of various websites.
According to the results of the analysis on the Alexa website, this website can mainly analyze the traffic, ranking, effect and other important values of a website.
In addition, it will also be ranked according to language, region, categories and others, which can be said to be very worthy of reference.
The source of data for web analytics relies on 1,000 GB of data collected on the Internet every day, and it is said that the number of URLs has surpassed that of Google. However, I personally don’t think Google collects less than 1,000 GB of data per day.
Of course, the analysis and ranking of this website are quite informative to me personally: I was hospitalized for some reason for one month, and the Global Ranking of that month dropped by about 100,000.
Even if it feels inaccurate, it can be used for cross-comparison with other analysis tools as a reference.
How To Use Alexa
The methods of analyzing the traffic platform are actually very simple, nothing more than entering the “domain” you want to find, and then the analysis platform goes to the background database to obtain the information of the domain, and displays it in the foreground for the user’s reference.
First go to the following website: https://www.alexa.com/siteinfo.
Once you enter the domain you want to analyze, the data will be displayed; this time, of course, I will use my domain as an example.
Remember, it’s the domain, not the full URL. For example, if the full URL of my website is https://clay-atlas.com, then my domain name is clay-atlas.com .
As for the many site information shown, I can’t go into details as I personally haven’t researched SEO in depth. A few of the indicators that will be displayed are briefly listed below.
Keyword Opportunities Breakdown
Top Industry Topics By Social Engagement
Comparison Metrics
As for the chart I personally look at the most, it is the Rank chart below.
In this chart, the current Alexa Rank is shown as well as the Rank for the past 90 days; not only that, but also the Rank by country below.
This ranking feels very interesting, sometimes the world ranking goes up, and then my Taiwan ranking goes down; but sometimes it’s the opposite trend.
As for how do we improve Alexa rankings? In fact, there is an instruction document “Improving your Alexa Rank” below, here I will briefly summarize the instructions in this document!
Original document description URL: https://blog.alexa.com/improving-your-alexa-rank/
How to improve Alexa rankings?
The following content just record by Chinese. Because the official description of the English version is already very detailed.